The Start here hub

Advice and platforms

How financial advice, guidance and investment platforms work in the UK: what they cost, how they are regulated and how to check a firm on the FCA register.

The asset ladder

Seven steps, one per desk
  1. Bonds & Cash Start with the money you already have: what cash really earns after tax and inflation
  2. Funds & ETFs Own the market in one purchase: how index funds and ETFs work
  3. Equities Owning a company: what a share is and how to judge one
  4. Property Bricks, REITs and the landlord's real return
  5. Gold & Commodities Why investors hold gold, and what it costs to own
  6. Private Markets Assets that do not trade every day, and who can buy them
  7. Alternatives Infrastructure, crypto and passion assets, with the risks named

News and analysis

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