The Start here hub

How the wealthy invest

How high-net-worth investors and family offices spread money across asset classes, and the rules that apply to wealthy and sophisticated investors.

The asset ladder

Seven steps, one per desk
  1. Bonds & Cash Start with the money you already have: what cash really earns after tax and inflation
  2. Funds & ETFs Own the market in one purchase: how index funds and ETFs work
  3. Equities Owning a company: what a share is and how to judge one
  4. Property Bricks, REITs and the landlord's real return
  5. Gold & Commodities Why investors hold gold, and what it costs to own
  6. Private Markets Assets that do not trade every day, and who can buy them
  7. Alternatives Infrastructure, crypto and passion assets, with the risks named

News and analysis

The first stories for this desk are on the way.