Alternatives desk

Digital assets

Crypto explained, not traded: how the UK rules for cryptoassets and crypto exchange-traded notes work, how gains are taxed and where protection does not apply. No coin tips or price calls.

State of play

Digital assets · Explainer

UK crypto rules: promotions, ETNs and the 2027 regime

Crypto marketing in the UK has carried risk warnings, a 24-hour cooling-off period and an incentives ban since October 2023, and retail investors have been able to buy crypto ETNs since October 2025. A full FCA regime starts on 25 October 2027; until then most crypto activity has no FSCS or ombudsman protection.

· 7 min read

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