Digital assets · Explainer
UK crypto rules: promotions, ETNs and the 2027 regime
Crypto marketing in the UK has carried risk warnings, a 24-hour cooling-off period and an incentives ban since October 2023, and retail investors have been able to buy crypto ETNs since October 2025. A full FCA regime starts on 25 October 2027; until then most crypto activity has no FSCS or ombudsman protection.
